This morning I found a fascinating article about network television. For the past few years, people on the Internet have been saying that network television is dying. And their arguments for why network television is dying can be a compelling argument at times. Hell, it was even taught in some of my communications courses that network TV would slowly be phased out. However, this article on uproxx.com shows a different side of the argument.
By pulling up some rough ratings data, the author Dustin Rowles, was able to show that network TV is just as strong now, as it was back in 1999. The key to his argument is the DVR numbers. Once you take into account DVR numbers, network TV is actually doing better now, then it was back in 1999 on certain top 10 shows. I personally believe that DVR and online streaming numbers need to be taken into account when doing ratings. Just because a person isn't watching it live, doesn't mean they shouldn't count.
I also really like that Rowles was forth coming at the beginning of his article and stated that his interpretation wasn't following a certain scientific method or model. In this age where anyone can publish anything online, I feel that it's important to be truthful, and try not to represent yourself as something you are not.
Kudos to this article. Additionally, most of my favorite shows are actually on network TV. I feel that majority of the programming found on cable is either very repetitive, or re-runs of old network TV. Of course there are some exceptions such as AMC and FX.